About Us

Real Women. Real Confidence. Real Baddie.

Marian at the Real Baddie booth, Denver Fashion Week.

My story begins with my mother. She was a model, and she would let me and my sisters come to her rehearsals and practice walking with her models. The runway was my playground before I ever knew it would be my business.

Marian's mother with her daughters — where it all began.

My mom was always into fashion. Even when we were struggling with money, she would find us the best clothes — from sales and secondhand stores. She taught me that style isn't about how much you spend. It's about how you put it together.

When I was in middle school, I remember overhearing one of my classmates describe me as "a nerd that can dress." I laughed then, and I still laugh now — because she was right.

As a teenager, I could take $20 and find a whole outfit, including shoes.

I remember me and my sister Rhonda walking to the hair store, the Payless shoe store to buy $5 shoes, and to flea markets to find crop tops and cute jeans that were different from anyone else. Those were the days — my sister and I, in love with fashion, spending our free time either shopping for hair or shopping for clothes.

While I was deployed to Afghanistan in 2021, the song "My Best Friend" by Saweetie came out. The video reminded me so much of those days in the nineties. I loved that song, but I had only heard the radio version — and I thought it said "my best friend, she a real baddie."

It motivated me to create the Real Baddie brand. A brand that would hype up their best friend, fix their sister's crown, and look good while doing it.

I grew up with three sisters — all very much into fashion, and very positive and welcoming to other women. I wanted to create a fashion brand that shared the values my mom instilled in me and my sisters, and the principles I live by: be you, be positive, and don't care about others' opinion of you. Stay authentic to you. And have fun while doing it — life is meant to be enjoyed.

That's what Real Baddie is. A female-owned and run women's streetwear label, based in Denver, Colorado, built on everything my mother taught me — and on the belief that every woman deserves to feel like the main character in her own story.

Our philosophy is simple: providing wear to keep you travel ready, photo ready, and party ready. From two-piece sets and dresses to swim, every piece is made to move with you — from the airport to the beach to a night out. We design in extended sizes, because confidence doesn't come in one size.

I design pieces for the brand myself — including THE BLUEPRINT T-Shirt Dress — and showed the collection at Denver Fashion Week.

Stay ready, so you never have to get ready.

This is still the beginning for Real Baddie. Expect to see us more, and join us in our journey of growth. After all, this isn't just a brand — it's a lifestyle.

— Marian Poindexter, Founder

Follow us on Instagram @shoprealbaddie, Facebook @shoprealbaddie, and TikTok @shoprealbaddie.